Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 2 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
50962 times

More from Futures of Entertainment

FoE5 Day 2 Introductory Remarks--Grant McCracken

FoE5 Day 2 Introductory Remarks--Gr...

Added almost 3 years ago | 00:20:32 | 5438 views

FoE5: The Futures of Serialized Storytelling

FoE5: The Futures of Serialized Sto...

Added almost 3 years ago | 01:57:00 | 5361 views

FoE5: At What Cost? The Privacy Issues that Must Be Considered in a Digital World.

FoE5: At What Cost? The Privacy Iss...

Added almost 3 years ago | 01:03:00 | 5085 views

FoE6: Listening and Empathy--Making Companies More Human

FoE6: Listening and Empathy--Making...

Added almost 2 years ago | 01:55:36 | 2013 views

FoE3: At the Intersection of the Academy and the Industry

FoE3: At the Intersection of the Ac...

Added almost 6 years ago | 01:59:00 | 39423 views

FoE1: Transmedia Properties

FoE1: Transmedia Properties

Added almost 2 years ago | 02:13:30 | 2249 views