Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 2 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
51098 times

More from Futures of Entertainment

FoE2 Day 2 Introductory Remarks

FoE2 Day 2 Introductory Remarks

Added 2 years ago | 00:53:49 | 814 views

FoE6: The Ethics and Politics of Curation in a Spreadable Media World

FoE6: The Ethics and Politics of Cu...

Added 2 years ago | 00:55:30 | 1549 views

FoE1: Television Futures (audio only)

FoE1: Television Futures (audio only)

Added 2 years ago | 01:27:29 | 708 views

FoE4: The ROI of ROFL: Why Understanding Popular Culture Should Matter to the C-Suite

FoE4: The ROI of ROFL: Why Understa...

Added almost 5 years ago | 01:04:00 | 8511 views

FoE3: Consumption, Value and Worth

FoE3: Consumption, Value and Worth

Added almost 6 years ago | 02:00:00 | 66144 views

FoE3: Franchising, Extensions and Worldbuilding

FoE3: Franchising, Extensions and W...

Added almost 6 years ago | 02:00:00 | 43862 views