Management Decision Systems-Assessor - 1983 Finalist
Gerald M. Katz, Management Decision Systems
Thomas E. Hatch, Miles Laboratories
Alvin J. Silk, MIT
The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.
It looks like no one has posted a comment yet. You can be the first!
You need to log in, in order to post comments.
Category: Management | Updated almost 6 years ago
Added almost 6 years ago | 00:34:41 | 18902 views
Added almost 6 years ago | 00:34:38 | 12166 views
Added almost 6 years ago | 00:36:58 | 16140 views
Added almost 6 years ago | 00:35:27 | 10063 views
Added almost 6 years ago | 00:23:42 | 13049 views