Management Decision Systems-Assessor - 1983 Finalist
Gerald M. Katz, Management Decision Systems
Thomas E. Hatch, Miles Laboratories
Alvin J. Silk, MIT
The Assessor model was developed to test and evaluate new consumer products before the expenditure of a test market. The predictive value of the model has a 6:1 benefit to cost ratio and has saved clients $126 million on 450 tested products.
It looks like no one has posted a comment yet. You can be the first!
You need to log in, in order to post comments.
Category: Management | Updated over 5 years ago
Added over 5 years ago | 00:35:27 | 9793 views
Added over 5 years ago | 00:23:42 | 12779 views
Added over 5 years ago | 00:34:41 | 18492 views
Added over 5 years ago | 00:36:58 | 15726 views
Added over 5 years ago | 00:34:38 | 11808 views