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GARY L. LILIEN ISMS-MSI PRACTICE PRIZE VIDEOS

The videos are designed to be used for pedagogic purposes and are fully downloadable. Associated with each is a pdf of the presentation. Papers and reports associated with each of the videos are published in the journal Marketing Science.


This collection contains 8 sub-collections.

Collection details

Category
Management
Language
English
Website
(www3.informs.org/site/ISMS_DVD/index.php?c=1&kat=HOME&p=3|)

Sub-collections


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