GARY L. LILIEN ISMS-MSI PRACTICE PRIZE VIDEOS
The videos are designed to be used for pedagogic purposes and are fully downloadable. Associated with each is a pdf of the presentation. Papers and reports associated with each of the videos are published in the journal Marketing Science.
This collection contains 8 sub-collections.
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)