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GARY L. LILIEN ISMS-MSI PRACTICE PRIZE VIDEOS

The videos are designed to be used for pedagogic purposes and are fully downloadable. Associated with each is a pdf of the presentation. Papers and reports associated with each of the videos are published in the journal Marketing Science.


This collection contains 7 sub-collections.

Collection details

Category
Management
Language
English
Website
INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)

Sub-collections


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