Added 6 years ago | 00:41:46 | 14632 views
"Pricing Digital Content Product Lines: A Model and Application for the National Academies Press"by P K Kannan of the University of Maryland, Barbara Kline Pope of the National Academies Press and Sanjay Jain of Texas A&M University....
Added 6 years ago | 00:03:20 | 3799 views
Added 6 years ago | 00:37:12 | 23502 views
“Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific.” by V Kumar, Jia Fan (University of Connecticut), Rohit Gulati, and P Venkat (P&G Asia Pacific) The team worked with Proctor and Gamble in India to optimiz...
Added 6 years ago | 00:36:08 | 10563 views
“PIN Optimal Auction Vehicle Distribution (ODAV) System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithm to Used Vehicle Distribution” by Jie Du, Lili Xie, and Stephan Schroeder (J. D. Power and Associates) ...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)