Added 7 years ago | 00:03:33 | 5142 views
Added 7 years ago | 00:07:50 | 18522 views
"Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, turned its catalog mailing practices around...
Added 7 years ago | 00:40:30 | 15275 views
"Defending Marketing Share Against a New Entrant for Telstra" by John H. Roberts, Charles J. Nelson, Pamela D. Morrison Telstra, the Australian telephone company, was facing the threat of competitive entry by a major rival, Optus, and s...
Added 7 years ago | 00:39:18 | 13698 views
"Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpool Corporation, a major U.S. manufacturer of consumer durables, test marketed the Personal ...
- INFORMS Society Gary L. Lilien ISMS-MSI Practice Prize (www.informs.org/Recognize-Excellence/Community-Prizes-and-Awards/Marketing-Science-Society)