The web has grown in the past 15 years from simple text-based websites to complex interactive conversations. YouTube, blogs, wikis, RSS, Comments, Twitter, Facebook, Mobile Web, and countless other media compete for users’ attention. What are all these channels? Are you using them effectively and efficiently? How do you integrate your offline and online communication strategies? Web Engagement Management (WEM) is a concept to bridge business processes and technology to manage content, conversations, and messaging to enhance your digital presence. Our presentation will discuss how to use WEM to make decisions to position your organization for the rapidly changing world of the web!