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Videos for Category Management (246)

Clickthrough

Clickthrough

2005

Added almost 4 years ago | 00:35:56 | 11008 views

"The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitts They authors describe five years of work developing, analyzing, and running one-to-one ...

Finnair

Finnair

2005

Added almost 4 years ago | 00:29:37 | 14482 views

"Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equity & Lifetime Management (CELM) solution is a decision support system that offers mark...

tele.ring

tele.ring

2006

Added almost 4 years ago | 00:33:29 | 15146 views

“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...

IBM

IBM

2006

Added almost 4 years ago | 00:39:03 | 15445 views

“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its custome...

Allstate

Allstate

2006

Added almost 4 years ago | 00:39:21 | 12974 views

03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the...

J. D. Power and Associates

J. D. Power and Associates

2006

Added almost 4 years ago | 00:37:32 | 12907 views

“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...

 2006 ISMS Practice Prize Introduction

2006 ISMS Practice Prize Introduction

2006

Added almost 4 years ago | 00:03:35 | 3675 views

J. D. Power and Associates

J. D. Power and Associates

2007

Added almost 4 years ago | 00:36:08 | 8828 views

“PIN Optimal Auction Vehicle Distribution (ODAV) System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithm to Used Vehicle Distribution” by Jie Du, Lili Xie, and Stephan Schroeder (J. D. Power and Associates) ...

P&G Asia Pacific

P&G Asia Pacific

2007

Added almost 4 years ago | 00:37:12 | 20249 views

“Marketing Mix Recommendations to Maximize Value Growth at P&G Asia-Pacific.” by V Kumar, Jia Fan (University of Connecticut), Rohit Gulati, and P Venkat (P&G Asia Pacific) The team worked with Proctor and Gamble in India to optimiz...

Jetstar

Jetstar

2009-2010

Added almost 4 years ago | 00:44:45 | 10632 views

"A Dynamic Model of Consumer Choice to Brand Development" by John Roberts of the Australian National University and London Business School, Peter Danaher of Melbourne Business School, Alan Simpson of Forethought Research and Ken Roberts...

Prudential

Prudential

2009-2010

Added almost 4 years ago | 00:40:18 | 12466 views

"Uncovering Implicit Customer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities Variable Annuity Sales" by V. Kumar of Georgia State University, and Denish Shah of Georgia State University. A variable a...

Inofec

Inofec

2009-2010

Added almost 4 years ago | 00:41:18 | 15086 views

"Marketing Profit Impact: Quantifying Online and Offline Funnel Progression at Inofec"by Thorsten Wiesel of the University of Groningen, Koen Pauwels of Ozyegin University and Joep Arts of VU University. Inofec, an SME producer of off...