Added almost 5 years ago | 00:45:56 | 12844 views
“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing science consulting firm, traces the evolution of models and processes over a 30-year period, d...
Added almost 5 years ago | 00:35:56 | 11710 views
"The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitts They authors describe five years of work developing, analyzing, and running one-to-one ...
Added almost 5 years ago | 00:33:29 | 16246 views
“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...
Added almost 5 years ago | 00:39:21 | 13772 views
03 “BRAN*EQT: A Model and Simulator for Estimating, Tracking, and Managing Multi-category Brand Equity at Allstate” by Venkatesh Shankar, Pablo Azar, and Matthew Fuller In the BRAN*EQT study the researchers examine the drivers of the...
Added almost 5 years ago | 00:37:32 | 13716 views
“Incentive Planning System: A DSS for Planning Pricing and Promotions in the Automobile Industry” by Professor Jorge Silva-Risso from the University of California, Riverside, and J.D. Power’s Irina Ionova This work reports on a pro...
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