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Videos for Category Management (254)

Rhenania

Rhenania

2003

Added 5 years ago | 00:07:50 | 16226 views

"Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, turned its catalog mailing practices around...

2003 ISMS Practice Prize Introduction

2003 ISMS Practice Prize Introduction

2003

Added 5 years ago | 00:03:33 | 4265 views

ZS Associates

ZS Associates

2004

Added 5 years ago | 00:45:56 | 13012 views

“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing science consulting firm, traces the evolution of models and processes over a 30-year period, d...

Pepsi

Pepsi

2004

Added 5 years ago | 00:41:20 | 16421 views

"CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar Pepsico developed a model and decision support system called CHAN4CAST to f...

2004 ISMS Practice Prize Introduction

2004 ISMS Practice Prize Introduction

2004

Added 5 years ago | 00:03:18 | 4389 views

bauMax

bauMax

2005

Added 5 years ago | 00:39:46 | 13427 views

"An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax" by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes The authors describe a decision-support system for dynamic retail pricin...

2005 ISMS Practice Prize Introduction

2005 ISMS Practice Prize Introduction

2005

Added 5 years ago | 00:02:47 | 4484 views

CVS

CVS

2005

Added 5 years ago | 00:29:01 | 8936 views

"Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like many high-low retailers, CVS (a leading U.S. drug retail chain) makes approximately 30% of its sales on some k...

Clickthrough

Clickthrough

2005

Added 5 years ago | 00:35:56 | 11831 views

"The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitts They authors describe five years of work developing, analyzing, and running one-to-one ...

Finnair

Finnair

2005

Added 5 years ago | 00:29:37 | 15614 views

"Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equity & Lifetime Management (CELM) solution is a decision support system that offers mark...

tele.ring

tele.ring

2006

Added 5 years ago | 00:33:29 | 16447 views

“Planning New Tariffs at tele.ring – An Integrated STP Tool Designed for Managerial Applicability” by Martin Natter, Andreas Mild, Alfred Taudes, and Udo Wagner tele.ring is a leading cellular phone supplier within Austria. A new entra...

IBM

IBM

2006

Added 5 years ago | 00:39:03 | 16455 views

“The Power of CLV at IBM” by V. Kumar, Denise Beckman, Tim Bohling, Rajkumar Venkatesan This work involves a carefully planned and implemented program within IBM to optimize the number of times the organization “touches” its custome...