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Videos for Category Management (257)

XIII MIT Latin American Conference - Opening remarks / Entrepreneurship and Innovation Panel

XIII MIT Latin American Conference ...

adriangs

Added 5 years ago | 01:28:00 | 8433 views

XIII MIT Latin American Conference

2009-2010 ISMS Practice Prize Introduction

2009-2010 ISMS Practice Prize Intro...

2009-2010

Added 5 years ago | 00:04:04 | 5043 views

Bayer

Bayer

2009-2010

Added 5 years ago | 00:40:51 | 12403 views

"Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, Sönke Albers of the Chrisitan-Albrechts University and Niles Wagner of the University of Pas...

Rhenania

Rhenania

2003

Added 5 years ago | 00:07:50 | 16350 views

"Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, turned its catalog mailing practices around...

2003 ISMS Practice Prize Introduction

2003 ISMS Practice Prize Introduction

2003

Added 5 years ago | 00:03:33 | 4311 views

ZS Associates

ZS Associates

2004

Added 5 years ago | 00:45:56 | 13121 views

“Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing science consulting firm, traces the evolution of models and processes over a 30-year period, d...

Pepsi

Pepsi

2004

Added 5 years ago | 00:41:20 | 16535 views

"CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Venkatesh Shankar Pepsico developed a model and decision support system called CHAN4CAST to f...

2004 ISMS Practice Prize Introduction

2004 ISMS Practice Prize Introduction

2004

Added 5 years ago | 00:03:18 | 4426 views

bauMax

bauMax

2005

Added 5 years ago | 00:39:46 | 13544 views

"An Assortment-Wide Decision-Support System for Dynamic Pricing and Promotion Planning at bauMax" by Martin Natter, Andreas Mild, Thomas Reutterer, Alfred Taudes The authors describe a decision-support system for dynamic retail pricin...

2005 ISMS Practice Prize Introduction

2005 ISMS Practice Prize Introduction

2005

Added 5 years ago | 00:02:47 | 4531 views

CVS

CVS

2005

Added 5 years ago | 00:29:01 | 9036 views

"Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like many high-low retailers, CVS (a leading U.S. drug retail chain) makes approximately 30% of its sales on some k...

Clickthrough

Clickthrough

2005

Added 5 years ago | 00:35:56 | 11930 views

"The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitts They authors describe five years of work developing, analyzing, and running one-to-one ...