Massachusetts Institute of Technology
Sign in Create Account

FoE3: Consumption, Value and Worth

Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production?

Comments (3)

very interesting subject

Posted over 6 years by Anonymous

Recieved this web address from Architectural Boston Magazine’s “site work” section. It is now a “favorite” link.

Posted over 6 years by Anonymous

cc

Posted over 4 years by Anonymous 00:11:02

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 2 years ago

Created
December 31, 2008 15:33
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
67157 times

More from Futures of Entertainment

FoE6 Day 2 Closing Remarks - Sheila Seles and Heather Hendershot

FoE6 Day 2 Closing Remarks - Sheila...

Added over 2 years ago | 00:32:52 | 1690 views

FoE3: Conversation--Wealth, Value, and Social Production

FoE3: Conversation--Wealth, Value, ...

Added over 6 years ago | 01:04:00 | 34125 views

FoE2: Cult Media

FoE2: Cult Media

Added over 2 years ago | 02:24:34 | 1061 views

FoE5 Day 2 Introductory Remarks--Grant McCracken

FoE5 Day 2 Introductory Remarks--Gr...

Added over 3 years ago | 00:20:32 | 5970 views

FoE1: Opening Remarks

FoE1: Opening Remarks

Added over 2 years ago | 00:24:48 | 750 views

FoE4: Changing Audiences, Changing Methodologies

FoE4: Changing Audiences, Changing ...

Added over 5 years ago | 01:52:00 | 14918 views