Added 4 years ago | 00:40:54 | 6216 views
"Creating a Measurable Social Media Marketing Strategy for Hokey Pokey: Increasing the Value and ROI of Intangibles & Tangibles" by V. Kumar, Georgia State University, Vikram Bhaskaran, Georgia State University, Rohan Mirchandani, Un...
Added over 4 years ago | 01:15:00 | 24953 views
12/01/2010 4:45 PM 10"250Kent Kresa, '59, '61 MS, '66 EAA, Chairman Emeritus, Northrop Grumman CorporationDescription: Returning to his freshman physics classroom after half a century, Kent Kresa still feels passionate about MIT: "It's ...
Added over 4 years ago | 00:51:25 | 10264 views
03/31/2010 12:00 PM Wong AuditoriumEdmund (Ted) F. Kelly, PhD '70, Chairman, President & CEO; Liberty Mutual Description: Ted Kelly walks a Sloan audience through the process of turning around a failing company. His formula? Develop tw...
Added over 4 years ago | 01:52:00 | 37715 views
10/20/2009 4:00 PM e51"335David Fialkow, Managing Director, General Catalyst Partners; Ben Fischman, President and Chief Executive Officer, Retail Convergence, Inc.; Alex Laats, 89, President, BBN Technologies' Delta DivisionDescript...
Added over 4 years ago | 00:49:35 | 14384 views
10/27/2009 12:00 PM Wong AuditoriumS. D. Shibulal, Co"founder and Chief Operating Officer, Infosys Technologies, Ltd. Description: In thirty years, S. D. Shibulal has seen his share of economic crises, three to be exact. But in thinking...
Added over 4 years ago | 00:55:09 | 10093 views
02/18/2009 12:00 PM Wong AuditoriumEmmanuel Maceda, SM '89, Chairman, Asia Pacific, Bain & CompanyDescription: The same institutional tenets guiding innovative management during good times needn't waver during a downturn, even the presen...
Added over 4 years ago | 01:12:00 | 26534 views
11/14/2008 12:00 PM NE25Craig Newmark, Founder, CraigslistDescription: In his unassuming way, Craig Newmark believes his eponymous website might just help nudge people toward greater civic engagement. While Craigslist.org "is a simple pl...
Added over 4 years ago | 01:02:00 | 6952 views
09/27/2006 8:30 AM KresgeDr. Susan Hockfield, President, MIT; Jeff Bezos, Founder and CEO, Amazon.com; Jason Pontin, Editor in Chief and Publisher, Technology ReviewDescription: One of the web's master entrepreneurs has devised a novel...
Added over 4 years ago | 01:15:00 | 6520 views
04/26/2006 4:00 PM WongJames Dyson, Inventor and Founder, Dyson Corporation; Description: Thank goodness some inventors specialize in ways to make our lives a little easier, especially around the house. Borrowing a page from Buckminste...
Added over 4 years ago | 01:24:00 | 4121 views
11/25/2002 7:30 PM 34-101Jeff Bezos, Founder and CEO, Amazon.com; Robert Frederick, '96, Manager of Amazon Net ServicesDescription: In this lively presentation Jeff Bezos, Founder and CEO of Amazon.com discusses many of the technologica...
Added almost 6 years ago | 00:23:42 | 13007 views
Nicola Aversa ABB Electric Steven P. Moore, ABB Electric Dennis H. Gensch, University of Wisconsin at Milwaukee: ABB Electric pioneered the use of the "switchable customer" approach to customer targeting as well as the use of logi...
Added almost 6 years ago | 00:07:50 | 17238 views
"Optimizing Rhenania's Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft Rhenania, a German direct mail-order company, turned its catalog mailing practices around...
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