Massachusetts Institute of Technology
Sign in | Create Account

Start-Up Thinking: How Systems Thinking Helps Entrepreneurial Ventures Start, Grow, and Mature — Sorin Grama and Sam White

About the Presentation

Soon after a business plan is hatched and long before manufacturing ramps up, start-ups begin to apply systems design principles to create their breakthrough products. It turns out that systems engineering, an art developed and perfected in large organizations, applies just as well to small entrepreneurial ventures. What can start-ups learn from the likes of Ford and Boeing? Sorin Grama and Sam White, who launched Promethean Power Systems just after Grama graduated from SDM, will discuss how systems thinking shaped their start-up journey and helped them address social challenges while developing their first product.

About the Speakers

Sorin Grama, SDM '06, is the co-founder and CEO of Promethean Power Systems. He previously worked for National Instruments. He has a BS in electrical engineering from Ohio State University and an MS in engineering and management from MIT.

Sam White is the co-founder of Promethean Power, where he lines up partners, customers, and funding. His experience in business development includes five years with the Institute of Management Resources in Madrid. He has a BA from Union College and recently graduated from the Global Social Benefit Incubator at Santa Clara University.

About the Series

The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

December 05, 2011 17:18
All Rights Reserved (What is this?)
Additional Files

5350 times

More from MIT System Design and Management Program (SDM)

Applying Systems Thinking to Energy and Sustainability Challenges in Chile

Applying Systems Thinking to Energy...

Added 8 months ago | 00:57:24 | 584 views

Mamoon Yunes - "Leadership in a Global Economy"

Mamoon Yunes - "Leadership in a Glo...

Added over 4 years ago | 01:12:00 | 9465 views

The Crises In Employment, Consumption, Economic Growth, and the Environment: Could a Shorter Workweek and a Greener Economy Provide Relief? - Nicholas A. Ashford, PhD., JD Professor of Technology and Policy, MIT; Director, MIT Technology and Law Program

The Crises In Employment, Consumpti...

Added over 1 year ago | 00:52:40 | 1583 views

Zoe Finch Totten, CEO - The Full Yield - 2012 SDM Conference Presentation

Zoe Finch Totten, CEO - The Full Yi...

Added 2 years ago | 00:40:26 | 1952 views

Risks and Mitigation Approaches for Business System Integration

Risks and Mitigation Approaches for...

Added 6 months ago | 00:52:45 | 538 views

Strategies for Evolution and Sustenance of Network Ecosystem - Saujanya Shrivastava, SDM '11 Senior Product Manager, Amazon

Strategies for Evolution and Susten...

Added 2 years ago | 00:54:42 | 1838 views