Massachusetts Institute of Technology
Sign in | Create Account

Start-Up Thinking: How Systems Thinking Helps Entrepreneurial Ventures Start, Grow, and Mature — Sorin Grama and Sam White

About the Presentation

Soon after a business plan is hatched and long before manufacturing ramps up, start-ups begin to apply systems design principles to create their breakthrough products. It turns out that systems engineering, an art developed and perfected in large organizations, applies just as well to small entrepreneurial ventures. What can start-ups learn from the likes of Ford and Boeing? Sorin Grama and Sam White, who launched Promethean Power Systems just after Grama graduated from SDM, will discuss how systems thinking shaped their start-up journey and helped them address social challenges while developing their first product.

About the Speakers

Sorin Grama, SDM '06, is the co-founder and CEO of Promethean Power Systems. He previously worked for National Instruments. He has a BS in electrical engineering from Ohio State University and an MS in engineering and management from MIT.

Sam White is the co-founder of Promethean Power, where he lines up partners, customers, and funding. His experience in business development includes five years with the Institute of Management Resources in Madrid. He has a BA from Union College and recently graduated from the Global Social Benefit Incubator at Santa Clara University.

About the Series

The MIT System Design and Management Program Systems Thinking Webinar Series features research conducted by SDM faculty, alumni, students, and industry partners. The series is designed to disseminate information on how to employ systems thinking to address engineering, management, and socio-political components of complex challenges.

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Created
December 05, 2011 17:18
Category
License
All Rights Reserved (What is this?)
Additional Files


Viewed
5481 times

More from MIT System Design and Management Program (SDM)

A Systems Approach to Airport Planning, Design, and Management

A Systems Approach to Airport Plann...

Added 1 year ago | 01:11:31 | 1311 views

SDM 2008 Best Thesis

SDM 2008 Best Thesis

Added over 5 years ago | 00:03:36 | 29504 views

Risks and Mitigation Approaches for Business System Integration

Risks and Mitigation Approaches for...

Added 7 months ago | 00:52:45 | 569 views

Understanding and Designing Complex Sociotechnical Systems - Joseph M. Sussman, JR East Professor in the MIT Engineering Systems Division and Department of Civil and Environmental Engineering

Understanding and Designing Complex...

Added over 1 year ago | 01:03:38 | 1570 views

Virtual SDM Information Session

Virtual SDM Information Session

Added 10 months ago | 00:58:37 | 571 views

'Gap-Filling Organizations': Competing at Speed in a Fast-Moving World

'Gap-Filling Organizations': Compet...

Added 9 months ago | 01:03:23 | 465 views