Massachusetts Institute of Technology
Sign in Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 2 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
52167 times

More from Futures of Entertainment

FoE6 Day 1 Opening Remarks - Laurie Baird and Ana Domb

FoE6 Day 1 Opening Remarks - Laurie...

Added over 2 years ago | 00:35:38 | 2331 views

FoE6: The Futures of Storytelling and Sports

FoE6: The Futures of Storytelling a...

Added over 2 years ago | 01:58:14 | 1712 views

FoE6: The Futures of Public Media

FoE6: The Futures of Public Media

Added over 2 years ago | 01:52:06 | 2118 views

FoE4: Free? Contemporary Media Business Models

FoE4: Free? Contemporary Media Busi...

Added over 5 years ago | 01:37:00 | 17074 views

FoE5: Cities and the Future of Entertainment (MIT Communications Forum)

FoE5: Cities and the Future of Ente...

MIT Communications Forum

Added over 3 years ago | 02:06:00 | 7665 views

FoE5: The Futures of Nonfiction Storytelling

FoE5: The Futures of Nonfiction Sto...

Added over 3 years ago | 01:56:00 | 5522 views