Massachusetts Institute of Technology
Sign in Create Account

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 3 years ago

December 31, 2008 15:16
All Rights Reserved (What is this?)
Additional Files

52960 times

More from Futures of Entertainment

FoE6: Rethinking Copyright

FoE6: Rethinking Copyright

Added almost 3 years ago | 01:24:22 | 3437 views

FoE2: Advertising and Convergence Culture

FoE2: Advertising and Convergence C...

Added almost 3 years ago | 02:11:25 | 1151 views

FoE3: Consumption, Value and Worth

FoE3: Consumption, Value and Worth

Added almost 7 years ago | 02:00:00 | 68176 views

FoE2: NBC's "Heroes": "Appointment TV" to "Engagement TV"?

FoE2: NBC's "Heroes": "Appointment ...

Added almost 3 years ago | 01:58:40 | 1145 views

FoE6: Listening and Empathy--Making Companies More Human

FoE6: Listening and Empathy--Making...

Added almost 3 years ago | 01:55:36 | 2761 views

FoE4: Transmedia Design and Conceptualization – The Making of Purefold

FoE4: Transmedia Design and Concept...

Added almost 6 years ago | 01:16:00 | 24937 views