Massachusetts Institute of Technology
Sign in

FoE3: Making Audiences Matter

Audiences seem to present a constantly moving target. Migratory, skilled at avoiding advertising, and increasingly looking like producers, working out who the audience is and what they are doing is an evolving challenge. How do we create better relationships with audiences who look less like "consumers"? In a media landscape that looks to increasingly value broad distribution over concentrating attention, how do we uncover audiences and connect them with content? What does an "engaged" audience look like, and how do you know when you've got one? What do you do once you've found one?

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments.

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 7 years ago

Created
December 31, 2008 15:16
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
56345 times

More from Futures of Entertainment

FoE3: When Comics Converge--Making "Watchmen"

FoE3: When Comics Converge--Making ...

Added over 8 years ago | 01:42:59 | 34351 views

FoE4: Unboxing the Medium

FoE4: Unboxing the Medium

Added over 7 years ago | 01:54:00 | 16421 views

FoE4: Producing Transmedia Experiences--Stories in a Cross-Platform World

FoE4: Producing Transmedia Experien...

Added over 7 years ago | 01:46:00 | 13777 views

FoE4: Transmedia for Social Change

FoE4: Transmedia for Social Change

Added over 7 years ago | 01:43:00 | 11622 views

FoE3 Introductory Remarks--Henry Jenkins

FoE3 Introductory Remarks--Henry Je...

Added over 8 years ago | 00:50:59 | 33770 views

FoE4: Revenge of the Origami Unicorn--Five Key Principles of Transmedia Entertainment

FoE4: Revenge of the Origami Unicor...

Added over 7 years ago | 00:53:43 | 17056 views