The Art of Engineering
James Dyson, Inventor and Founder, Dyson Corporation;
Description: Thank goodness some inventors specialize in ways to make our lives a little easier, especially around the house. Borrowing a page from Buckminster Fuller, one of his heroes, James Dyson 'sees what needs to be done and just does it.'
In a show-and-tell format, Dyson offers a compendium of his labor-saving, ingenious designs, with side bars on business and engineering details. While Dyson has come up with washing machines, wheelbarrows and boats, the lion's share of his presentation concerns his Dual Cyclone vacuum cleaner, which tidily eliminates several nasty aspects of ordinary vacuum cleaners: loss of suction, bag-changing and the emission of dirty air. "As a child, I remembered the screaming noise, smelling stale dust and picking things up in my hands the vacuum wouldn't suck up."
In the late 1970s, Dyson noticed a cyclone tower for removing particles at a saw mill and was inspired to mock up a vacuum cleaner based on the same principles. It took 5, 127 prototypes and almost five years to build. "The 5, 126th failure taught me so much. Making mistakes is the most important thing you can do," says Dyson. "You don't get things by sitting at a drawing board or lying in a bath."
His efforts to manufacture, produce and market his invention were nearly as inventive as the technology inside the vacuum. He provoked a mail order company into including the Dyson machine on its pages ("I said the catalog was boring"), and then proceeded to ignore the results of market research and retail opinion, including a transparent bin on the machine so users could watch the dirt collect. "Engineers like dirt," says Dyson.
Dyson insists on getting things right, before and after product launch. 150 people in Malaysia run vacuums through obstacle courses, hitting them with hammers. "If it breaks, we can often make simple design changes," which is why, he says, "we have the lowest return rate of any vacuum cleaner in the U.S." A new version of the vacuum will be able to communicate directly to Dyson headquarters through a cell phone and let the company know if something goes wrong with it.
About the Speaker(s): A member of the British Design Council, James Dyson has been designing products since graduating from the Royal College of Art in 1970. Dyson is dedicated to developing technology to make everyday products work better. Dyson's DC01, "the first and only bagless vacuum cleaner that doesn't lose suction," became the best-selling vacuum in Britain in two years. Dyson vacuums are presently available in 37 countries and are the best-selling vacuum cleaners in Western Europe. James Dyson has received awards worldwide for technology innovation including: the Industrial Design Prize of America, the European Design Prize, and L'Etoile de L'Observeur du Design (France). His vacuum cleaners are included in the permanent collections of numerous museums including: the London Science Museum; MoMA, New York; the San Francisco MoMA; the Metropolitan Museum of Art, New York; and the Centre Georges Pompidou, Paris.
Host(s): Vice President Resource Development, Industrial Liaison Program
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