Massachusetts Institute of Technology
Sign in | Create Account

FoE3: Consumption, Value and Worth

Where does value come from in the evolving media landscape? Does it lie in the properties themselves, or in what people do with these properties? Do creative companies create value or does value creation also occur on the consumption side, as audiences discover hidden potential in existing properties, make their own emotional and creative contributions to the mix, and spread the brand to new, previously unsolicited markets? With the rapid emergence of user-created content, can we consider audiences participants in the creation of the value media properties hold? How do we account for the non-monetary value of media properties? How should gains from media value be distributed through the networks of creatives who collaborate in production?

Comments (3)

very interesting subject

Posted almost 6 years by Anonymous

Recieved this web address from Architectural Boston Magazine’s “site work” section. It is now a “favorite” link.

Posted almost 6 years by Anonymous

cc

Posted 4 years by Anonymous 00:11:02

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated almost 2 years ago

Created
December 31, 2008 15:33
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
66050 times

More from Futures of Entertainment

FoE5: The Futures of Serialized Storytelling

FoE5: The Futures of Serialized Sto...

Added almost 3 years ago | 01:57:00 | 5386 views

FoE4: Transmedia Design and Conceptualization – The Making of Purefold

FoE4: Transmedia Design and Concept...

Added almost 5 years ago | 01:16:00 | 23639 views

FoE4: Transmedia for Social Change

FoE4: Transmedia for Social Change

Added almost 5 years ago | 01:43:00 | 9771 views

FoE5: Spreadable Media--Creating Value and Meaning in a Networked Society.

FoE5: Spreadable Media--Creating Va...

Added almost 3 years ago | 00:56:52 | 8414 views

FoE2: NBC's "Heroes": "Appointment TV" to "Engagement TV"?

FoE2: NBC's "Heroes": "Appointment ...

Added almost 2 years ago | 01:58:40 | 734 views

FoE2: Fan Labor

FoE2: Fan Labor

Added almost 2 years ago | 02:08:21 | 925 views