Massachusetts Institute of Technology
Sign in | Create Account

FoE4: Transmedia Design and Conceptualization – The Making of Purefold

A collaboration between Free Scott (Ridley and Tony Scott’s newly launched entertainment division) and Ag8 (an independent studio based in the United Kingdom), Purefold is an upcoming transmedia narrative extension of the Ridley Scott classic Blade Runner. Set in the near future, the project explores what it means to be human. This case study discussion will examine how Purefold’s creators have guided the project through its early concept and design phase.

Drawing together members of Ag8, creative collaborators, and representatives from a major brand sponsor, this panel will examine the project from a variety of perspectives. Exploring the motivations for building a transmedia project around Blade Runner, the panel looks at the potential transmedia might offer for revitalizing older properties. It explores the roles different stakeholders play in the conception and design of a project, as well as the challenges of meeting varying desires and ambitions. The panel considers whether some genres are better suited for transmedia properties than others, and looks at how to extend existing properties with substantial fan bases, considering questions of co-creation and fan/audience production.

Moderator: Geoffrey Long – Gambit-MIT
Panelists include: David Bausola – Co-founder of Ag8; Tom Himpe – Co-founder of Ag8; Mauricio Mota – Chief Storytelling Officer, co-founder The Alchemists; C3 Consulting Practitioner; Leo Sa – Petrobras

Comments (2)

Is Creative Commons licensing problematical for creative/production guilds? Is the prototype of aggregated creation viable (5 months later)? Is the involvement of Brands in the aggregate conversation visible to all participants?

Posted over 4 years by Scott Ellington

;m

Posted over 3 years by Anonymous 00:16:58

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Created
December 09, 2009 14:57
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
23816 times

More from Futures of Entertainment

FoE6: From Participatory Culture to Political Participation

FoE6: From Participatory Culture to...

Added 2 years ago | 01:56:35 | 1673 views

FoE6: Curing the Shiny New Object Syndrome: Strategy Vs. Hype When Using New Technologies

FoE6: Curing the Shiny New Object S...

Added 2 years ago | 01:59:12 | 1774 views

FoE5 Day 2 Introductory Remarks--Grant McCracken

FoE5 Day 2 Introductory Remarks--Gr...

Added 3 years ago | 00:20:32 | 5599 views

FoE2 Day 1 Introductory Remarks

FoE2 Day 1 Introductory Remarks

Added 2 years ago | 00:54:38 | 847 views

FoE6: The Futures of Storytelling and Sports

FoE6: The Futures of Storytelling a...

Added 2 years ago | 01:58:14 | 1482 views

FoE4: Unboxing the Medium

FoE4: Unboxing the Medium

Added 5 years ago | 01:54:00 | 13829 views