Massachusetts Institute of Technology
Sign in Create Account

FoE4: Transmedia Design and Conceptualization – The Making of Purefold

A collaboration between Free Scott (Ridley and Tony Scott’s newly launched entertainment division) and Ag8 (an independent studio based in the United Kingdom), Purefold is an upcoming transmedia narrative extension of the Ridley Scott classic Blade Runner. Set in the near future, the project explores what it means to be human. This case study discussion will examine how Purefold’s creators have guided the project through its early concept and design phase.

Drawing together members of Ag8, creative collaborators, and representatives from a major brand sponsor, this panel will examine the project from a variety of perspectives. Exploring the motivations for building a transmedia project around Blade Runner, the panel looks at the potential transmedia might offer for revitalizing older properties. It explores the roles different stakeholders play in the conception and design of a project, as well as the challenges of meeting varying desires and ambitions. The panel considers whether some genres are better suited for transmedia properties than others, and looks at how to extend existing properties with substantial fan bases, considering questions of co-creation and fan/audience production.

Moderator: Geoffrey Long – Gambit-MIT
Panelists include: David Bausola – Co-founder of Ag8; Tom Himpe – Co-founder of Ag8; Mauricio Mota – Chief Storytelling Officer, co-founder The Alchemists; C3 Consulting Practitioner; Leo Sa – Petrobras

Comments (2)

Is Creative Commons licensing problematical for creative/production guilds? Is the prototype of aggregated creation viable (5 months later)? Is the involvement of Brands in the aggregate conversation visible to all participants?

Posted 5 years by Scott Ellington

;m

Posted 4 years by Anonymous 00:16:58

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Futures of Entertainment

Futures of Entertainment

Category: Humanities, Arts and Social Sciences | Updated over 2 years ago

Created
December 09, 2009 14:57
Category
Tags
License
All Rights Reserved (What is this?)
Additional Files


Viewed
24579 times

More from Futures of Entertainment

FoE5: At What Cost? The Privacy Issues that Must Be Considered in a Digital World.

FoE5: At What Cost? The Privacy Iss...

Added over 3 years ago | 01:03:00 | 5745 views

FoE1: Not the Real World Anymore

FoE1: Not the Real World Anymore

Added over 2 years ago | 02:16:10 | 950 views

FoE3 Introductory Remarks--Henry Jenkins

FoE3 Introductory Remarks--Henry Je...

Added over 6 years ago | 00:50:59 | 31029 views

FoE5: Cities and the Future of Entertainment (MIT Communications Forum)

FoE5: Cities and the Future of Ente...

MIT Communications Forum

Added over 3 years ago | 02:06:00 | 7797 views

FoE2 Day 2 Introductory Remarks

FoE2 Day 2 Introductory Remarks

Added over 2 years ago | 00:53:49 | 1008 views

FoE5 Day 2 Introductory Remarks--Grant McCracken

FoE5 Day 2 Introductory Remarks--Gr...

Added over 3 years ago | 00:20:32 | 6143 views