Massachusetts Institute of Technology
Sign in | Create Account

American Airlines Decision Technologies - 1991 Winner

Barry C. Smith, American Airlines Decision Technologies
John F. Leimkuhler, American Airlines Decision Technologies
Ross M. Darrow, American Airlines Decision Technologies

American Airlines Decision Technologies is actively involved in maximizing revenue from airlines flights, railroad runs, hotel rooms, rental car fleets and cruise ships. Yield management controls reservation availability through overbooking, class code control linked to pricing and traffic management. They maximize system revenue is maximized by considering traffic flow through centrally located hub airports. The application of the innovative yield or revenue management system has increased revenue at American Airlines by 5% for a bottom line increase of $1.4 billion over three years.

Comments (0)

It looks like no one has posted a comment yet. You can be the first!

You need to log in, in order to post comments. If you don’t have an account yet, sign up now!

Created
July 09, 2010 12:14
Category
Tags
License
Creative Commons Attribution-NonCommercial (What is this?)
Additional Files
Viewed
8799 times

More from Marketing Engineering Edelman Prize Video Collection

Management Decision Systems-Assessor - 1983 Finalist

Management Decision Systems-Assesso...

Added 4 years ago | 00:29:03 | 11359 views

Syntex Laboratories - 1987 Winner

Syntex Laboratories - 1987 Winner

Added 4 years ago | 00:36:58 | 14247 views

ABB Electric, Inc. - 1989 Winner

ABB Electric, Inc. - 1989 Winner

Added 4 years ago | 00:23:42 | 11367 views

Courtyard by Marriott - 1988 Finalist

Courtyard by Marriott - 1988 Finalist

Added 4 years ago | 00:34:41 | 17097 views

AT&T Long Lines - 1982 Finalist

AT&T Long Lines - 1982 Finalist

Added 4 years ago | 00:34:38 | 10607 views