Drupal is an amazingly flexible framework, with literally thousands of contributed modules to extend and transform its functionality. This session will explore that nexus between your business, design and technology, and cover some of the strategies you can use to go beyond the basics. Don't just use Drupal to make a website - build a web solution that innovates and transforms your business. Instead of a basic marketing site - build better relationships with your customers, streamline business processes with automated communication and enable multiple uses of content such as online and print PDF's created straight from your site. Drupal gives you the freedom to do all this and more - and starting with a solid web strategy will help you focus your efforts and get the most from your site.